Asbestos awareness campaign targets tradesmen

During October and November 2008 the British Health and Safety Executive (HSE)
in partnership with key stakeholders will be running a national campaign to
target tradesmen who are still at risk from exposure to asbestos. The campaign
will build on the success of the previous pilot campaign in the North West. The
primary aim of the campaign is to raise awareness amongst tradesmen that they
are more at risk than they think from asbestos. The campaign also aims to
encourage tradesmen to find out more about asbestos and the precautions they
should be taking.

The campaign comprises:

  • National radio adverts

  • Adverts in national press

  • Distribution of campaign material to tradesmen

  • Case-studies being developed nationally

  • PR activity, including the use of case studies

  • Articles in trade press magazines

More info

AplusA-online.de - Source: Health and Safety Executive