06/29/2007

Bata Nederland B.V.

Bata prominently present during A+A 2007 Experience the ultimate balance between safety and comfort

When it comes to safety shoes, awareness within industry and business has increased considerably in recent years. Across all professional fields, reliable work and safety shoes are increasingly considered an elementary component in professional clothing. Safety shoes must not only provide satisfactory protection from the most varied of hazards on the work floor, they must also be comfortable. This allows them to make a substantial contribution to the reduction of accidents and a decrease in expensive absence due to illness.

The perfect balance
Within this ‘footwear beyond safety’ concept, Bata Industrials continuously focuses on achieving a perfect balance between safety and comfort. In doing so, it makes the user the focal point of the research, development and production of high-quality safety shoes which offer perfect protection, support and comfort. It does this through various smart shoe and sock concepts, advanced technology and many welcome features. For example, the joint-saving Tunnelsystem and the Easy Rolling System ensure optimum support of the natural action of the foot. However, the four width system, an optimum climate management in the shoe and specially designed inlay and anti-slip soles for every work environment, are examples of unique extras which benefit safety as well as comfort.

Complete range presented
From the 18th to the 21st of September 2007, Bata Industrials will place its full range of safety and comfort solutions in the spotlights once again during A+A in the Messe exhibition hall in Düsseldorf. On the basis of the central exhibition theme ‘Safety, Security and Health at Work’, all of the collections of safety shoes and industrials socks will be presented in a well-organised manner, targeting each user group at stand 3C82, in a space measuring 380 m². In addition to The Natural, BS2000, Traxx, Wallstreet, Elegance, Muybridge, Spirit, Sentinel and the globally produced Bata Industrials’ collections, various new concepts and collections will be literally and figuratively appear in the footlights. You can also witness the official introduction of ‘Bata-Adapt’. This new, revolutionary concept from Bata Industrials, specially developed for the German market, is characterised by the fact that the shoe adapts itself perfectly to its wearer’s foot. And not the other way around. As a result, ‘Bata-Adapt’ offers a perfect solution for every foot that always fits. Regardless of the work environment, working conditions or physical condition of the wearer.

Bata Industrials welcomes you
Bata Industrials prefers the element of surprise, and aims to keep the programme interspersed with show and entertainment during the A+A 2007 a secret just a bit longer. What we can tell you now is that there will be plenty to see and experience at stand 3C82 from the 18th to the 21st of September. We invite you to personally experience the ultimate balance between safety and comfort.