Carhartt B.V. (EMEA)

Carhartt Launches Carhartt Force® And Carhartt Quick Duck @AplusA 2013 Dusseldorf to Take On Winter 2013

Carhartt Force Shirts®

Carhartt Launches Carhartt Force® And Carhartt Quick Duck @AplusA 2013 Dusseldorf to Take On Winter 2013

Carhartt clothing is designed not only help workers survive the elements, but to thrive in them. A premier workwear brand since 1889, Carhartt introduces many new styles for winter that are geared up for hard-working men, lead by the Force® line and new rainwear jackets including the Bad Axe Jacket, which features Carhartt’s most advanced Storm Defender waterproof breathable technology.

“We know that Mother Nature is going to test us daily with conditions that are hot, cold, sunny, rainy or muddy – and sometimes all of the above. To get through it all, hard-working men need hard-working clothing and Carhartt’s line is up for the challenge,” said Sue Fuller, general merchandising manager, Carhartt.

Key styles for the winter 2013 apparel line for men include Force® ; Storm Defender waterproof breathable rainwear featuring the Bad Axe, and the new Quick Duck products.

New Products:

Carhartt Force Shirts® – Carhartt’s new Force® shirts deliver unbeatable performance attributes and value, but more importantly, as a Carhartt shirt, nobody comes close to its durability.

The new Force® line is built in rugged 65 percent cotton/35 percent polyester performance jersey knit blend and includes moisture-wicking and stain-release to make an ideal first-layer shirt for those who truly work with their hands. The shirts include Raglan sleeves to increase range of motion, offer smooth flat lock seams for added comfort, a front chest pocket making it more functional for the worker and are a cool 5.75-ounces. The line features three styles: short-sleeve T-shirt, short-sleeve Henley and the long-sleeve T-shirt. The men’s Force® Cotton knits are available in a variety of colors.

“For the tradespeople and craftspeople whose work beckons , heat and grime is no match for this hard-working, sweat-wicking, stain fighting shirt,” said Fuller.

Men’s Rainwear

With rain in the forecast, Carhartt’s outerwear assortment is built to withstand the severest weather. Carhartt introduces new rainwear options for men with varying levels of protection. The collection is designed for keeping you dry during the wet days at the worksite because “work days don’t have rain delays.”

Bad Axe Jacket with Storm Defender

Bad Axe Jacket – Waterproof breathable outerwear is not only impermeable to water, but also lets moisture vapor escape as you sweat so you remain dryer and at a more comfortable temperature. Featuring Carhartt’s Storm Defender waterproof breathable rainwear technology, the Bad Axe offers a three-layer waterproof breathable membrane, heavy-duty nylon reinforcements on the elbows, shoulders, cuffs and hem for added protection and fully taped waterproof seams throughout. The Bad Axe also features waterproof side zippers to allow for venting and easier tool belt access. The Bad Axe is offered in black.

Quick Duck™ Woodward Traditional Jacket –Reach for our Quick Duck™ Woodward traditional jacket when you need to move with ease, and without fatigue. It’s constructed of Carhartt Quick Duck™ fabric. Made of 8.5-ounce, 60% cotton/40% polyester canvas with a durable water-repellent finish, it’s 30% lighter and ounce-for-ounce as durable as Carhartt sandstone duck. The jacket also features nylon lining quilted to midweight polyester insulation. Stow your items is six pockets; two inside pockets, two chest pockets with flaps and snap closures, and two lower-front pockets. The left-chest pocket features a media port that lets you string a headphone wire to a cell phone or media player. For ease of movement, there are ergonomically designed angled cuffs, a pleated bi-swing back, and pleated elbows. The mock neck collar zips up to keep out the cold, a drop tail adds protection, and inner-sleeve rib knit storm cuffs seal in the warmth. Built Carhartt strong, the jacket’s main seams are triple stitched.

Visit us at the A+A 2013 from 5th - 8th of September in Düsseldorf (Germany): Hall 5 J32


For more on Carhartt’s key styles for Fall/Winter 2013, check out our website: