DASSY DNA - DURABLE WORKWEAR WITH AN IRRESISTIBLE APPEARANCE
“DNA is in all of us, it’s what makes us unique. Choose your DASSY DNA stand out among the rest!”
In October 2012, DASSY professional workwear launched the innovative and complete DASSY DNA collection by means of an extremely irresistible campaign. This DASSY DNA collection was specially designed for professionals who value durable work clothing that allows them to make a good impression as well.
Throughout the entire DASSY DNA collection, the extremely hard-wearing and highly comfortable canvas fabric was applied. Adding Cordura® to reinforce crucial parts allows for a superior durability as well. Moreover, DNA outfits are available in five stylish colours, suitable for any professional environment.
In short, DASSY DNA workwear stands for durable and alluring workwear, adaptable to the specific needs of professionals. Hence Durable, Noticeable and Adaptable.