09/21/2011

Diadora Sport srl

Diadora Utility at the A+A Fair in Düsseldorf: continuous innovation on the safety and comfort front

Diadora Utility, the leading brand of technical workwear, will participate in the 2011 A+A Fair in Düsseldorf from the 18th to the 20th October, at stand C29 in Hall 4, to present its novelties in terms of technology, comfort and safety.

The Italian brand, which has spent the last 12 years combining technological research with the latest style trends, has chosen this important international showcase in order to inform professionals and the press of the latest developments in work and safety footwear.

The innovative STS Side Transpiration System™ arose from the collaboration between the Diadora research centre, specialised in the study of the best safety solutions, and the research and development centre of Geox, market leader in breathability and waterproofing technology for footwear.

The STS system consists of a perforated sole and a waterproof and breathable membrane which keeps the temperature and moisture levels stable within the shoe without allowing water to get in.

Footwear with the STS system therefore provides total comfort and well-being in accordance with safety regulations, together with a unique style thanks to careful research into the materials used and to the experience of our Italian designers.

A+A
18th – 21st October 2011, Düsseldorf
STAND C29, HALL 4


In 1998 Diadora developed the Diadora Utility brand thanks to the work of CRD, the Diadora Research Centre, and the expertise that the company had built up over the years in collaboration with some of the greatest athletes of all times.
The laboratory is run by a highly innovative work team: footwear technicians, experts from the Milan Polytechnic bioengineering centre and orthopedic specialists.
The brand is distributed by retailers selling materials and equipment for indoor and outdoor safety, construction, logistics, transport and light industry.
Diadora Utility is now present in 40 European countries, in Australia, New Zealand, The Arab Emirates, Sudan, Georgia, Iceland, Canada and by license, in Japan.