Flokk GmbH

Giroflex, Swiss market leader of swivel chairs join forces with Flokk

Giroflex and Flokk, former known as Scandinavian Business Seating, have entered into an agreement where the latter acquire all shares in the Swiss manufacturer Giroflex with all its entities. The parties agreed not to disclose the purchase price or further details of the transaction.

As the leading Swiss manufacturer of high-quality ergonomic office chairs, Giroflex is renowned as a premium brand with an exceptionally strong position in German-speaking markets. In 2016, almost 90 per cent of Giroflex’ CHF 45.5 million (EUR 41.5 million) consolidated sales originated in Switzerland, Germany, Belgium, the Netherlands and Austria.

While Giroflex’ leadership is strong in Switzerland and solid in Germany, Flokk has a number one position in Scandinavia and northern Europe.

"We are exceedingly proud to welcome Giroflex into the Flokk family. Our two companies share most of the same philosophy on product quality and design, but are not strong competitors as we mainly operate in different markets."

- Lars I. Røiri, CEO of Flokk.

"The acquisition by Flokk opens new opportunities to Giroflex. As part of a larger group we can expand our geographical scope and find new opportunities for growth. Flokk’s network and subsidiaries will provide ideal conditions to strengthen and develop the Giroflex brand internationally."

- Dr. Frank Forster CEO of Giroflex.

The Giroflex name will continue as a separate brand in Flokk’s portfolio. Recently both Malmstolen, a Swedish producer of swivel chairs, and Offecct a specialist in lounge furniture, became part of the group as well. Flokk aims to continue consolidating the industry by retaining a leading position in key markets.

"Giroflex matches this strategy to a tee, and brings Flokk to the pole position so to say. Perfect for our continued growth," says Lars I. Røiri CEO of Flokk.

The management of the two companies will now undertake a thorough assessment, to identify opportunities and arrive at the most sustainable way to organize the business going forward.

Exhibitor Data Sheet