WICHITA, Kan. – October 14, 2011 – INVISTA’s CORDURA® brand team welcomes Iain Bradley as the European business manager for the Performance and Protective Fabrics group.
In his new role, Bradley will lead marketing, sales, and new business development activities to help grow CORDURA® branded sales in military and outdoor/performance apparel markets in the Europe, Middle East and Africa (EMEA) region. He will also develop and execute marketing plans to increase brand recognition and new fabric adoptions among outdoor and performance apparel manufacturers who seek fabrics that are both durable and functional.
“We are pleased to welcome Iain to our regional management team,” said Bill Colven global CORDURA® brand business director. “His wide-ranging international sales and marketing experience within the textile industry make him a true asset in support of our valuable mill and brand customers as we seek to expand our CORDURA® branded sales in the region.”
Bradley brings more than 20 years of experience textile-related industries, with more than eight years of hands-on experience as a leader in international sales, marketing and business development. With his background, Bradley will aid in the development and expansion of the CORDURA® brand in the region.
Prior to joining INVISTA’S CORDURA® brand team, Bradley served as European business manager for SPILO, Ltd., specializing in technical geo-textile products. He also served as the European commercial director and company secretary for the SANS Fibres, European business, where he was responsible for new business development and product line management. Additionally, Bradley worked with UNIFI International Services, Inc. as the director of sales, marketing and customer service.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.
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CORDURA® Brand Inquiries:
Three Little Falls Centre 2801 Centerville Road
Wilmington, DE 19808
Elizabeth Romero/Carrie RigginHoward, Merrell & Partners