28/08/2007

Flecksteel Industria de Artefatos Metallicos Ltda.

PLÍNIO FLECK GROUP RELEASES A NEW BRAND AND NEW PRODUCTS

On the eve of reaching 58 years of activities, Grupo Plínio Fleck continues innovating to prove that the vanguard is one of the main characteristics of the company. It was thinking about this and about the need to unify the four trademarks of the chain in only one, a greater one, that the Plínio Fleck Group has released its new logo and its new communication positioning to the market.

This attitute emphasizes the name of the group and an allusive sign to the steel plate, that is the company basic raw material. The brand Gruopo Plínio Fleck incorporates the companies Flecksteel (safety components), Fleckplast (plastic components), Flecksoft (outsoles and insoles in PU) and Fleckmetal (steel shanks, tubes and skiving knives).

Through Flecksteel production plant, Grupo Plínio Fleck is the largest manufacturer of steel toe caps for safety shoes. Its products are distributed to more than 60 countries.

Worldwide recognized on the safety market through the quality of its steel toe caps and insoles, Grupo Plínio Fleck was the pioneer of production of aluminium toe caps in accordance to EN 12568:1998 requirements. Nowadays counts with more than 20 different styles from which 05 were developed according to design requested by customers.

Its recent launch is toe cap ERGO 2100 made of steel, aluminium and composite. Composite is a latest generation material developed in accordance to nanotechnology concept. Compared to steel, composite toe caps can resist same impact force being lighther and no conduction eletricity.

ERGO 2100 range was developed from large research and latest generation technology being nowadays used by safety shoes manufacturers in all over the world.

ERGO 2100 range presents extended interior and its anatomic shapes guarantee more comfort and no pressure when foot is flexioned.

ERGO 2100 is under industrial patent registered by Grupo Plinio Fleck. A security measurement to guarantee to worldwide customers the raw material quality used on its products and the rigid industrial process adopted by company´s employees.