23.07.2007

HAIX® Schuhe Produktions- und Vertriebs GmbH

The HAIX® AIRPOWER® line – As far as your feet will take you!

AIRPOWER®  X10MID
Whether out on a call or back in the office, each day committed staff members cover several kilometres while working. That's why it is imperative they wear optimum footwear. And this is why HAIX® has developed and perfected the AIRPOWER® system. It combines the features of a safety shoe with the comfort of recreational or athletic footwear.

MAINBURG – Correct fit, design, lifespan, and safety - these are the essentials when it comes to optimal features in footwear. Add wearing and walking comfort, and you have the HAIX® AIRPOWER® collection – a line with which the Mainburg specialists for functional shoes have set new standards in the safety shoe sector. "Life on the job and at play is becoming more and more demanding, and along with this demanding lifestyle is an ever-increasing need for suitable footwear" explains managing director Ewald Haimerl. Each individual shoe or boot is outfitted with a functional package, offering performance and flexibility both for professional as well as for outdoor use. The challenge faced by the manufacturer is to establish “exactly where the shoe presses against the foot of the different wearers,” says Haimerl, literally and figuratively,” adds the master shoemaker.

The ideal footwear comprises conclusive performance in terms of function, comfort and design. Mastering this art involves effectively combining characteristics which are apparently opposed in nature. For instance, a boot is supposed to be hermetic yet able to breathe. Good support and sufficient protection are two indispensable features; but also, the shoe must be comfortable, especially lightweight and have a certain aesthetic
value. The myriad of different specifications requires innovative
technological concepts and systematic thinking. A work shoe in leisure attire or an athletic shoe looking for a job? Depending who is wearing them, the models in AIRPOWER® collection have proven themselves to be reliable workers with trekking ambition as well as adventurers with a distinct need for safety.

Innovation with Concept – Uncompromisingly Customer-Orientated

In keeping with the desires and needs of the wearer, a product line with maximum innovation and functionality was born. A new last with a pronounced heel was developed on the basis of anatomical design. In combination with the proven HAIX® AS-System (AS = Arch Support), it provides an optimal fit in the heel area, lends support and stabilizes the foot in the ankle area. The shock of impact while walking is reduced considerably. The results are freedom while moving and walking comfort.
The anatomically shaped leg is also wearer-orientated. The fact that all models are outfitted with GORE-TEX® Membrane provides for a comfortable foot climate. The specially developed soles of all models in the AIRPOWER® Safety collection ensure maximum safety. Two tread levels on the base of the sole as well as 5 mm TPU studs provide a better foothold and traction. Whether on hard street surfaces or soft ground, the non-slip, fuel- and oil-resistant multifunctional sole with special tread and PU impact absorption offers cushioning and optimal traction every step of the way. The high tip upturn makes it easier for the foot to roll while walking.
Special feature: Through its rolling ability, the sole design promotes a self-cleaning action.

The New Functional Shoe Generation

The HAIX® AIRPOWER® collection is packed with innovation and well-conceived details which benefit workers in just about any profession. Shoes in the AIRPOWER® line combine the features of a safety shoe with the comfort of recreational or athletic footwear – functional, light as a feather, watertight and breathable – as far as your feet will take you!

For further information, please visit www.haix.com