Exhibitors about business at A+A 2013


„This year we have renewed our brand appearance: from a completely new product design to a new logo and stand concept. The A+A is a perfect forum to launch our new brand and present it to our customers“, Christof Küchler, Managing Director of Martor KG in Germany is convinced. „In the last few days we could anchor the importance of safety cutters and knives in several new clients. This motivates us, because we see big potential for us to grow.“
Source: Messe Düsseldorf

„This year we have renewed our brand appearance: from a completely new product design to a new logo and stand concept. The A+A is a perfect forum to launch our new brand and present it to our customers“, Christof Küchler, Managing Director of Martor KG in Germany is convinced. „In the last few days we could anchor the importance of safety cutters and knives in several new clients. This motivates us, because we see big potential for us to grow.“
Source: Messe Düsseldorf

For marketing manager Rubina Meunier of the French safety glass producer bollé the journey to A+A was definitely worth it. „A+A is a tremendously important trade fair, which fits very good to our needs. There are numerous specialized and decided customers, with whom we don’t loose any time. We have the impression, that each of our brochures is going to the right hands.“
Source: Messe Düsseldorf

For marketing manager Rubina Meunier of the French safety glass producer bollé the journey to A+A was definitely worth it. „A+A is a tremendously important trade fair, which fits very good to our needs. There are numerous specialized and decided customers, with whom we don’t loose any time. We have the impression, that each of our brochures is going to the right hands.“
Source: Messe Düsseldorf

The Italian Nicola Spinello, Director of Sixton, a producer of safety shoes, sees a lot of chances for his product development in A+A: „This trade fair is very important, because of the many professional customers which come here to find high quality products. We take the opportunity to talk a lot to them and thereby understand better, what our customers need.“
Source: Messe Düsseldorf

The Italian Nicola Spinello, Director of Sixton, a producer of safety shoes, sees a lot of chances for his product development in A+A: „This trade fair is very important, because of the many professional customers which come here to find high quality products. We take the opportunity to talk a lot to them and thereby understand better, what our customers need.“
Source: Messe Düsseldorf

For Marit Petersen, marketing manager of the safety clothing company F-Engel from Denmark, A+A stands for good business. „It is mainly customer care and acquisition of new customers. Most of the orders come in afterwards.“ Ms. Petersen also uses the trade fair to get inspired by new marketing ideas: „We have witnessed that it is good to have something happening on your stand, like a fashion show for example. We want to pursue this kind of approach next time.“
Source: Messe Düsseldorf

For Marit Petersen, marketing manager of the safety clothing company F-Engel from Denmark, A+A stands for good business. „It is mainly customer care and acquisition of new customers. Most of the orders come in afterwards.“ Ms. Petersen also uses the trade fair to get inspired by new marketing ideas: „We have witnessed that it is good to have something happening on your stand, like a fashion show for example. We want to pursue this kind of approach next time.“
Source: Messe Düsseldorf

„It is the first time, that we are here at A+A. Our objective is, to launch our new products and to make them well-known on the global market. The A+A is therefore the best place, because of its internationality“, says James Wu is General Director of CTSafety – Fall Protection from Taiwan. „The long trip to Düsseldorf is worth it, because of the numerous inputs you get here: From the interaction with customers and exhibitors we got new ideas for products and designs. In two years we will be back again!“
Source: Messe Düsseldorf

„It is the first time, that we are here at A+A. Our objective is, to launch our new products and to make them well-known on the global market. The A+A is therefore the best place, because of its internationality“, says James Wu is General Director of CTSafety – Fall Protection from Taiwan. „The long trip to Düsseldorf is worth it, because of the numerous inputs you get here: From the interaction with customers and exhibitors we got new ideas for products and designs. In two years we will be back again!“
Source: Messe Düsseldorf

„This time we focused not so much on exhibits, but on customers care.“ Uwe Kiesel, Head of Sales South at Denios AG from Germany, is very satisfied with this year's A+A. „Fair trades play a major role in the whole marketing concept. A two-years-rhythm is good, to have time to develop innovations and present them subsequently to an international specialized public.“
Source: Messe Düsseldorf

„This time we focused not so much on exhibits, but on customers care.“ Uwe Kiesel, Head of Sales South at Denios AG from Germany, is very satisfied with this year's A+A. „Fair trades play a major role in the whole marketing concept. A two-years-rhythm is good, to have time to develop innovations and present them subsequently to an international specialized public.“
Source: Messe Düsseldorf

„This is the first time we exhibit at A+A and we are delighted to be here! It is a very friendly atmosphere and an excellent meeting place!“ TL Thum is Senior Marketing Manager at Multisafe, a Malaysian company which produces gloves. For him this fair is a decisive chance to make business: „Having a business overseas without seing a person might not be so effective, it might take longer to make decisions. International business most of the time is based on trust, which you cannot establish so fast by email communication.“
Source: Messe Düsseldorf

„This is the first time we exhibit at A+A and we are delighted to be here! It is a very friendly atmosphere and an excellent meeting place!“ TL Thum is Senior Marketing Manager at Multisafe, a Malaysian company which produces gloves. For him this fair is a decisive chance to make business: „Having a business overseas without seing a person might not be so effective, it might take longer to make decisions. International business most of the time is based on trust, which you cannot establish so fast by email communication.“
Source: Messe Düsseldorf

„It’s going really well, we are surprised. We didn’t expect to get so many customers!“ Eva Persson, Sales and Customer Coordinator of SenseAir, a Swedish company which produces sensors for different kinds of gases, is convinced it is a good investment to be at A+A. „People want to ask so much and want to have a personal contact and touch the products, that’s why it is worth being here!“
Source: Messe Düsseldorf

„It’s going really well, we are surprised. We didn’t expect to get so many customers!“ Eva Persson, Sales and Customer Coordinator of SenseAir, a Swedish company which produces sensors for different kinds of gases, is convinced it is a good investment to be at A+A. „People want to ask so much and want to have a personal contact and touch the products, that’s why it is worth being here!“
Source: Messe Düsseldorf

„It is going really well this year. The number of customers we have seen increased day by day!“ Robert Froomberg is Director of Safety First Aid Group in the UK, specialized in first aid kits. He is very happy with the A+A so far. „We have a lot of customers we deal with regularly by phone and e-mail, or who order online. But I think it is really important to meet the people face to face, particularly for export guys!“
Source: Messe Düsseldorf

„It is going really well this year. The number of customers we have seen increased day by day!“ Robert Froomberg is Director of Safety First Aid Group in the UK, specialized in first aid kits. He is very happy with the A+A so far. „We have a lot of customers we deal with regularly by phone and e-mail, or who order online. But I think it is really important to meet the people face to face, particularly for export guys!“
Source: Messe Düsseldorf