Arnaud BOUCHEZ, 53, Master of Business & Economics at IESEG. After 7 years as Product Manager at Decathlon, he joined BRADY to lead the Product Marketing of its subsidiary SETON during 19 years. From local to European & global roles within the Workplace Safety specialist, he focused on sourcing, innovation, digital transformation and M&A, mainly on PPE & Risk Prevention. He joined Lyreco in 2016 to lead the Industrial category at Group level. Lyreco acquired Intersafe & Elacin earlier in 2019.