THE KASK WOW EFFECT AT A+A 2025

THE KASK WOW EFFECT AT A+A 2025

Feel the KASK difference With One Wear

KASK, the premium Italian designer and manufacturer of head protection, will also exhibit this year at A+A, the world’s leading trade fair for safety, security and health at work, taking place in Düsseldorf this November. On this occasion, KASK will feature the WOW – With One Wear campaign, which celebrates the unique sensation of wearing a KASK helmet: superior fit, exceptional comfort, and the readiness that inspires confidence to perform at one’s best. This campaign is designed to capture the unmistakable, tangible difference people experience the very first time they wear a KASK helmet — and every time after. It is a moment where safety, design, and innovation converge to deliver not just protection, but a true WOW Effect. At the KASK booth (Stand 9/C04), visitors will have the opportunity to try the full helmet range Zenith X, Primero, Superplasma, and Quantum, and experience first-hand why With One Wear, there’s simply no going back.

The spotlight will also be on one of KASK’s latest products’ innovations: the Zenith X MAX, the first industrial safety helmet that extends the fit range up to 66 cm, ensuring a secure and comfortable fit for a wider range of users. “KASK identified a gap in the market for a safety helmet that accommodates larger head sizes. Industry feedback highlighted that many workers struggled to find a properly fitting EN 397- compliant helmet because traditional head protection maxes out at 63 cm,” said Alex Dabelstein, Global Head of Sales at KASK Safety. “With a design based on real-world biometric research, KASK created a helmet that ensures a comfortable fit and maximum safety — delivering the WOW effect to all workers.”

KASK will also showcase the updated Quantum series — the pioneering helmet designed for wildland firefighting, technical rescue, and mountain rescue operations. With its latest evolution, Quantum now extends its protective capabilities to water rescue applications when equipped with the dedicated Quantum protection panels. This update brings the series into compliance with EN 1385 for canoeing and white water sports, in addition to EN 16471, EN 16473, and EN 12492 — further reinforcing its position as a benchmark solution for emergency professionals facing increasingly complex environmental and natural disaster scenarios.

The update to the EN 397 standard is expected to be one of the most debated highlights at A+A. This represents a pivotal moment for the entire safety industry — a sector that, despite some incremental updates over the years, has largely been anchored in regulatory frameworks dating back to the 1970s. “This is not just a revision; it’s an evolution. The new EN 397 will not only enhance safety, but also clarify and empower end users to make more informed head protection choices. For manufacturers, it establishes a stronger regulatory framework focused on product performance, reducing areas open to interpretation and aligning helmet performance more closely with the actual risks workers are exposed to.” said Marta Beltramello, Sales and Marketing Director at KASK Safety. “KASK is proud to have played an active role in this transformation from the beginning, contributing to the working group that drafted the new standard and advocating for meaningful change.”

KASK stands ready to update its helmet collections as soon as the standard is harmonised, reaffirming its commitment to innovation, safety, and industry leadership in head protection.

Finally, A+A 2025 will provide the stage for the presentation of KASK’s first Sustainability Report, a milestone that underlines the company’s growing commitment to transparency and responsibility. In 2025, KASK also achieved ISO 9001 and ISO 14001 certifications, further strengthening its quality and environmental management systems.

With innovation at its core and safety as its mission, KASK continues to shape the future of head protection — where performance meets responsibility. 

Exhibitor Data Sheet