Press invitation: Future of Work: Between Reality and the Metaverse – Safe, Sustainable, and Boundless?

Tuesday, November 4, 2025 | Messe Düsseldorf | Live Fashion Show Stage VIP Area, Hall 15, Booth G03
Time: From 11:30 a.m.

Dear Sir or Madam,

The world of work of tomorrow encompasses far more than protection and safety: health, wellbeing, new work, sustainable workwear, work-space design, and artificial intelligence are shaping the developments. The Live Expert Talk @ A+A 2025 offers you the opportunity to discuss these topics with leading minds from science, business, politics, and society. We warmly invite you to attend this special press highlight of A+A 2025.

Programm-Highlights

Meet & Greet (11:30 – 12:15 p.m.)
Meet the initiators of A+A, international thought leaders, and influencer as well as high-ranking guests from business. This is your opportunity for personal conversations and background interviews on the most pressing issues of the world of work.

Live Expert Talk & Panel Discussion (12:30 – 2:00 p.m.)
Under the title “Future of Work: Between Reality and the Metaverse – Safe, Sustainable, and Boundless?” international experts will address topics such as artificial intelligence, automation, sustainability, the skills shortage, and new work models. For your reporting, distinguished speakers from science, industry, politics, and society will be on stage, providing exclusive insights.


Moderation: Dieter Könnes (television presenter and author)

Innovation Tour for the Press (2:00 – 3:30 p.m.)
Afterwards, a guided innovation tour awaits you with exclusive insights into new products and technologies, as well as the opportunity to talk to exhibitors and to create photo and video material.

Panelists and Interview Partners include:

• Dr. Wolfgang Beinhauer
  Head of Organizational Design, Fraunhofer IAO – Expert in digital transformation, organizational development, and work design.
• Nienke Steen
  Global Director Apparel, Textiles & Footwear, Cradle to Cradle Institute – International sustainability expert for the textile and fashion industry.
• Terry Collier
  Vice President R&D Personal Safety Division, 3M – Globally recognized innovation and safety technology expert.
• Ralf Moeller
  Actor, Director & Ambassador Initiative Handwerk – Committed to securing skilled workers and strengthening appreciation for the trades.
• Daniel Feische
  Project Director A+A 2025 – Provides insights into trends, innovations, and key topics of the leading international trade fair.
• Dr. Stephan Fasshauer
  German Social Accident Insurance (DGUV) – Provides impulses on prevention, health protection, and occupational safety.

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