Düsseldorf, 4 November 2025 – When the doors of Messe Düsseldorf open from 4 to 7 November 2025, A+A 2025 will again turn into the global stage for safe, healthy and sustainable work. For the first time, however, the world-leading trade fair for safety, security and health at work will also invite a group of leading social-media creators to participate in an exclusive tour of the trade fair on the first day of the fair. They all share one mission: to show that safety, innovation and sustainability are not contradictions in terms but form the basis for a modern work culture.
The group includes:
@Niklasonfire, @sina_setale, @stefanbergermann, @zimmermann.annalena, @Jule.Rombey and @AllySafety.
Together, they reach out to millions of followers – addressing the topics of safety, responsibility and future where they make the biggest difference: at the heart of the community.
Content creators with an attitude: they give occupational safety a face
- Niklas Röder, @Niklasonfire – paramedic, firefighter and emergency management expert. On TikTok and Instagram he captivates audiences by demonstrating how modern equipment, prevention and training save lives – with passion, team spirit and technology.
- Sina Setale @sina_setale – Safety & Sustainability Consultant. Student and firewoman. Boasting some 120,000 followers on Instagram and TikTok, she uses her platform to give visibility to firefighting as a voluntary service – providing insights into operational procedures, equipment and team spirit.
- Stefan Bergermann @stefanbergermann – Operational safety specialist and popular LinkedIn and Instagram content creator. He mixes humor with expertise to convey how companies can really embrace a safety culture.
- Annalena May @zimmerin.Annalena – Journeywoman carpenter, to-be master carpenter and a role model for women in skilled crafts. On Instagram she shares real construction site experiences, workwear expertise and shows that PPE can even look hip.
- Jule Rombey, @Jule.Rombey – Master joiner and trainer. In 2020 she was named the winner of the “Miss Handwerk” (Germany’s Power People) in Munich.
- Maurice Odendahl, @moris_odndhl – combines his profession as a roofer (on his way to becoming a master craftsman) with a bold and authentic creator presence. In his reels he depicts everyday work in the skilled trades with passion and a sense of humor.
- Rachel Housman, @AllySafety – US-American OSH expert, speaker and YouTuber. With her international perspective she explains how occupational safety is becoming globally connected and undergoing digital transformation.
Innovation with attitude – experience what protects you
During the guided influencer tour #CreatorsForSafety #SafeAtAplusA the creators will discover the central themes of A+A 2025:
- Sustainable workwear and PPE containing recycled, vegan and recyclable materials
- AI-assisted risk analyses and smart assistance systems
- Smart exoskeletons and wearable robotics for ergonomic work
- New Corporate Fashion collections at the A+A Fashion Show blending style with utility and sustainability
- Live demonstrations of disaster control, fire brigade and emergency management in the outdoor area
“Those ‘living OSH’ shape the future. The content creators at A+A will make visible how passion, know-how and team spirit shape tomorrow’s occupational safety – across industries and generations,” explains Daniel Feische, Director of A+A and its Global Portfolio.
