Ansell Healthcare Europe NV

Ansell Unveiling New Customer Experience Platform at A+A 2009

Innovation and knowledge sharing central to Ansell’s customer approach

Brussels, October 6th 2009 – Ansell Healthcare, a global leader in barrier protective solutions, is launching its latest innovations in occupational protection at A+A 2009 in Düsseldorf, the world's largest and most important specialist trade fair for all aspects of safety and security. At the fair, Ansell will introduce its new Customer Experience Platform grouping the product offering into three categories: Mechanical Protection, Chemical & Liquid Protection and Product Protection. From November 3 to 6, Ansell specialists will be on hand at the stand J35 in Hall 6 for presentations and discussions with Safety & Prevention Officers, industry experts, purchasers, distributors and journalists. All visitors will also get the brand new Ansell Protection Solutions Catalogue.

New user-centric solutions platform

The A+A 2009 fair will be the occasion for Ansell to introduce its new Customer Experience Platform, which is the result of a global program designed to unify and simplify the Ansell glove selection process. The customer-centric program included intensive global investigations into user experiences, needs and preferences. One of the first tools resulting from this research and repositioning - which will be presented for the first time during A+A 2009 - is the introduction of a completely revised Ansell Protection Solutions Catalogue (see separate press release here).

“With its focus on occupational Health and Safety, the A+A fair is once again an excellent opportunity for Ansell to display its expertise and innovations,” said Marcel Willems, Marketing Director Occupational Healthcare. “As the leader in hand protection solutions we consider it as our mission to permanently raise the level of safety awareness amongst all industries and develop the most appropriate solutions.”

Product innovations: HyFlex® 11-402 and AlphaTec® 58-270 gloves

Ansell is showing solutions that improve workers’ safety and products’ protection and increase industrial productivity for customers in a wide range of segments including Automotive, Oil & Chemical, Metal, Machinery & Equipment, Building & Construction as well as Food and other industries.

Two of the innovation highlights that will be launched at A+A 2009 are the HyFlex® 11-402 - the first enhanced visibility multi-purpose glove to be coated with water-based PU and providing an ideal balance of comfort, protection and dexterity in jobs that require precision handling (see separate press release here) – and the new chemical-resistant glove AlphaTec® 58-270, benefiting from Ansell’s industry-leading grip technology with an enhanced dexterity and comfort.

Apart from bringing the most innovative solutions to the market, Ansell is recognised as a knowledge partner for anyone dealing with hand protection challenges. With Guardian®, Ansell offers the industry a modern, rational approach to maximise return on a company’s hand protection investment. During A+A, Ansell Guardian® consultants will welcome visitors to outline the methodology and present testimonials.

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HyFlex®, AlphaTec®, Guardian® are registered trademarks owned by Ansell Ltd or one of its affiliates. (C) 2009 All Rights Reserved.

About Ansell:
Ansell Limited is a global leader in barrier protective products. With operations in the Americas, Europe, and Asia, Ansell employs more than 11, 000 people worldwide and holds leading positions in the natural latex and synthetic polymer glove and condom markets. Ansell operates in three main business segments: Occupational Healthcare, supplying hand protection to the industrial market; Professional Healthcare, supplying surgical and examination gloves to healthcare professionals; and Consumer Healthcare, supplying condoms and consumer hand protection. Information on Ansell and its products can be found at http://www.ansell.eu.

Note to editors:

For more information about Ansell Healthcare, please contact:

Wouter Piepers, Communications Director,
Tel: +32 2 528 75 68,
Cellular: +32 478 33 56 32,
Email: wpiepers@eu.ansell.com

Olivier Trop, Media Relations,
Cellular: +32 486 510 419
Email: olivier.trop@duvalguillaume.com