Move Europe: a Campaign for the Improvement of Lifestyle-Related Workplace Health Promotion in Europe

The European Network for Workplace Health Promotion (ENWHP) has developed its
7th initiative on life-style related Workplace Health Promotion (WHP), focusing
on the combination of the following 4 fields: physical activity, healthy diet,
mental health and smoking prevention. The initiative is designed as a campaign
which sets quality standards for Good Practice in WHP, identifies complying
models and disseminates these results throughout Europe.

1. Based on an intensive review of other quality models and existing
literature, the ENWHP members have developed together a high level quality
standard ("quality model"), which results in the production of corresponding

2. Companies from participating countries can fill out an online questionnaire
for the "Company Health Check" available in their national languages, and
assess the quality of lifestyle-related health promotion programmes.

3. A gradual status and selection model enables companies to participate and
identifies good models on different levels: Companies can participate as
"Move-Europe Companies" and can qualify for selection as Models of Good
Practice. Exemplary Models which are con-sidered particularly suitable for
transfer in other countries will be invited to present their activities ih
health promotion on a European Conference to be held in Rome in the beginning
of 2009. 

4. An advocacy and alliance building strategy will tie national interest and
expert groups to the campaign and thus increase its impact. Using a
dual-level-partnership model, with opening meetings in every country and on
European level, relevant stakeholders and experts will be recruited, helping to
further widen the scope for participation and to deepen the penetration in
national WHP markets.

5. Marketing and PR instruments (e.g. contest, "labels", media work, concluding
conference) will be employed to create added value for participating companies,
members and partners, helping to raise the campaign's awareness.

6. National dissemination symposiums in every country, (organised by the NCOs
with national stakeholder communities) and a European conference (organised by
the secretariat) will facilitate the process of a Europe-wide exchange of
knowledge and experiences, support the dissemination process.

The results of the campaign will be thoroughly documented, evaluated,
elaborated and made accessible in all countries via reports and distribution,
translated and adapted recommendations, fact sheets and guidelines.

More information

AplusA-online.de - Source: European Agency for Safety and Health at Work